Defy the Odds and EDGE Markets Team Up for Smarter Betting
Defy the Odds and EDGE Markets have joined forces to boost responsible gaming through EDGE Boost, a debit card tailored for bettors.
A Game-Changer for Responsible Gaming
Defy the Odds (DTO), a startup launchpad for gaming and betting entrepreneurs, announced a big partnership with EDGE Markets to promote financial access and responsible play.
EDGE Markets, the brains behind EDGE Boost, one of the first debit cards built for gaming, gets DTO’s advisory muscle to plug into the betting world.
“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn, and I feel that EDGE Boost is exactly what the betting community needs right now,” said DTO Co-Founder Paris Smith.
“Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play.”
EDGE Boost, which processed $300 million in transactions since January 2024, is no small fry. Backed by a $17.2 million funding round, it’s FDIC-insured up to $250,000, with encrypted data and no-fee transactions across major platforms like FanDuel and BetRivers.
“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said EDGE Markets CEO Seni Thomas. DTO’s role? Offering insights, partnerships, and strategies to make EDGE Boost a go-to for operators and players.
Why This Matters
The deal’s a solid win for both sides. DTO, led by industry vets, brings street cred to EDGE Markets, helping it navigate the iGaming jungle.
EDGE Boost’s card lets players tap their funds without racking up debt, a nod to responsible gaming as states like Illinois and New York crack down on risky gambling practices.
Operators love it too, no integration costs, and it flags responsible players, streamlining compliance.
With US online betting revenue hitting $11 billion in 2024, tools like EDGE Boost could reshape how players and operators handle cash. DTO’s advisory network will push EDGE to new corners of the industry, from tribal casinos to esports betting, where responsible gaming is gaining hype.
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