Connecticut Proposes Stricter Gambling Regulations
Connecticut lawmakers are considering new legislation aimed at expanding legal betting markets while introducing stricter advertising regulations to better align with other tightly controlled markets. The proposed measure, detailed in File No 271, seeks to overhaul the state’s approach to wagering regulation.
Key Features of the Proposed Legislation
One of the notable aspects of the bill is the prohibition of gambling advertisements featuring celebrities and minors, reflecting a broader movement to reduce the appeal of gambling to underage individuals.
Additionally, the legislation aims to restrict sports betting advertisements in environments where the audience is predominantly under the age of 21, further safeguarding young viewers from exposure to gambling content.
The bill also targets the content of gambling advertisements by banning those that could strongly appeal to those who are legally too young to engage in most forms of gambling. Misleading or confusing language in ads would also be prohibited, enhancing consumer protection.
Changes to Affiliate Marketing and Collegiate Betting
Another significant change proposed in the bill is the banning of certain affiliate marketing arrangements. Gambling operators would be forbidden from partnering with affiliate companies whose compensation depends on the number of people they refer who gamble, the volume of their bets, or the outcomes of those bets.
Furthermore, the new legislation would allow betting on local collegiate teams, a departure from current restrictions. However, it would maintain a ban on college player prop bets, amid broader calls for such a ban across the country. The move comes shortly after the UConn Huskies’ notable success in March Madness and acknowledges the betting practices in neighboring states.
File No 271, which substitutes for House Bill 5284, has successfully moved through committee and is now poised for discussion in the House.
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