CogniPlay Launches Modular Online Sweepstakes and Social Gaming Platform

17.05.2024

CogniPlay has officially launched a new software product designed to provide a comprehensive online sweepstakes and social gaming platform. The system is modular, enabling customers to customize their brand and offerings to achieve optimal performance.

Market Opportunity

The rise of sweepstakes casinos in the U.S. is accelerating, with many companies from the real-money gaming sector exploring this lucrative business model.

Currently, there is no standout platform solution in the market, and CogniPlay aims to fill this gap by offering a full white-label solution.

Successful brands like Chumba and Pulsz have set a high bar, and CogniPlay’s efficient route to market offers potential new sweepstake casino owners a competitive edge.

Key Integrations and Features

The CogniPlay platform boasts several key integrations that enhance its offerings. These include partnerships with providers like Pragmatic Play, BetSoft, Mascot Gaming, and more, offering clients access to hundreds of games.

Other integration options for customers include affiliate program software, CRM platforms, KYC, ID verification, Geo-IP systems, gamification, and customer support.

Allan Turner, CEO of CogniPlay, expressed pride in bringing the product to market.“ Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup. This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti- money laundering, fraud, risk assessment and ID verification,” said Turner.