Clarion Gaming Digital Expands North American Footprint with Global Gaming Business Acquisition

This acquisition encompasses GGB’s renowned annual publications and its digital assets, broadening Clarion’s reach in a market poised for exponential growth.

The acquisition serves as a pivotal step in Clarion Gaming Digital’s growth strategy, enhancing its digital publishing capabilities across the continent. With Global Gaming Business’s reputable presence in both commercial and tribal gaming, Clarion solidifies its position as a comprehensive source for industry news, analysis, and data.

Investment in Digital Evolution

Clarion Gaming Digital’s multi-million-pound investment aims to augment its data and audience development capabilities. This acquisition is a cornerstone of that initiative, offering clients access to a wider audience through an array of marketing services.

Alex Pratt, Managing Director of Clarion Gaming, highlighted the significance of this milestone, emphasizing the deep industry heritage of GGB and the potential for building on its strong US foundations. “This is a major milestone for our digital business as we unlock the benefits of our investment. We are acquiring a business with deep industry heritage and with it the opportunity to build on their solid foundations in the US.”

Robin Harrison, Global Content Director, B2B, at Clarion Gaming Digital, said the acquisition came amid changes to state regulation, as well as new land-based and online developments across the US and Canada.

He added: “We are delighted to seal this deal, which brings in new industry expertise to the team, expands our reach, and consolidates our presence in a crucial region.

“We will build an offering that acts as the final word on key industry developments, and GGB’s authority and relationships takes us a step closer to that goal.”

Continued Commitment and Vision

Roger Gros, Publisher and CEO of Casino Connection International LLC, expressed confidence in Clarion’s shared passion and vision for maintaining the quality and integrity of GGB’s publications. “We have had lengthy discussions with Clarion Gaming Digital in recent years and believe Clarion shares our passion and vision for serving our readership in a way that will maintain the quality of the publications for decades to come.

“As the gaming industry continues to grow in many different ways, our relationship with Clarion will make certain that our pivotal role in the industry remains unchanged and we can continue our important work going forward.”

Clarion Gaming Digital is set to further its North American expansion by leveraging strategic partnerships within the Clarion Events portfolio, including the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention.

Our Perspective

The acquisition of Global Gaming Business by Clarion Gaming Digital represents a strategic move that not only enhances Clarion’s footprint in North America but also ensures the continuity and growth of GGB’s esteemed publications.

This collaboration promises to deliver unparalleled industry insights and foster innovation in the rapidly evolving iGaming landscape.