Chicago Sky Teams Up with bet365 as Official Betting Partner

A High-Flying Deal

The Chicago Sky, 2021 WNBA champions, announced a blockbuster partnership with bet365, making the sports betting leader their Official Sports Betting Partner.

The multi-year deal splashes bet365’s logo across Wintrust Arena and Sky’s digital platforms, tapping into the WNBA’s rising popularity. “We’re floating on cloud nine,” a bet365 spokesperson said, excited to bring their “Never Ordinary” betting vibe to Sky fans.

The agreement packs a visual punch. Bet365’s logo will shine behind the north-end basket and on center pole pads for both home and visiting team hoops at Wintrust Arena.

Fans will spot the brand on in-arena signage, social media posts, broadcast ads, and digital promotions, ensuring bet365 is front and center during Sky games.

The deal amplifies bet365’s U.S. presence while boosting the Sky’s visibility, aligning with the WNBA’s growing betting trend.

Why bet365 and the Sky?

For bet365, the partnership marks their WNBA debut, a strategic move to expand in the U.S. women’s sports market. “It’s the perfect opportunity,” the spokesperson noted, as the company aims to connect with Chicago’s passionate Sky fans.

For the Sky, teaming with a global betting titan brings new revenue and exposure. Vice President of Corporate Partnerships Alex Teodosi called it a chance to offer “great new sports betting opportunities” while promoting responsible gambling

Both sides emphasized safer gambling. Bet365, a pioneer in in-play betting with over 1 million global live streams, promotes gambling as “enjoyable leisure” but acknowledges its risks. Their commitment to responsible betting aligns with the Sky’s focus on positivity toward players.

Teodosi stressed encouraging “responsible betting and positivity,” ensuring the partnership enhances fan experiences without overshadowing the game.