Caesars Secures Industry-First Exclusive Launch of IGT’s ‘Kitty Glitter Grand’
Caesars Entertainment has launched IGT’s new “Kitty Glitter Grand” slot, becoming the first and only operator to offer the game in an industry-first simultaneous debut across both its online and land-based casinos. The exclusive launch gives Caesars a powerful new tool to connect its digital and retail gaming experiences.
An Omnichannel Exclusive
The new title, the latest installment in the hugely popular Kitty Glitter franchise, is now live on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It is also available on the casino floors at Caesars Rewards destinations in Atlantic City, with more locations to follow.
This is the first time in the U.S. that IGT has launched a new game exclusively with one partner across both its online and retail channels simultaneously. This gives Caesars a unique competitive advantage, making it the only place where fans can play the new game, whether on their phone or in person.
Caesars executives are highlighting the launch as a key example of their omnichannel strategy, which aims to create a seamless experience for players across all platforms. The company’s unique ability to offer an exclusive game both online and in its physical casinos is a powerful way to strengthen the link between its digital and retail businesses.
“The exclusive launch of Kitty Glitter Grand is another shining example of how we’re strengthening the powerful connection between our world-class destinations in Atlantic City and beyond with our dynamic digital platforms,” said Barron Fuller, a Regional President at Caesars Entertainment.
Building on a Beloved Brand
The Kitty Glitter brand has been a fan favorite on casino floors for over two decades. The new “Grand” version builds on the original’s popular features while adding new enhancements, including an added wheel bonus and random wilds in the base game.
“The popularity of Kitty Glitter Grand speaks for itself across gaming floors at our Caesars Rewards destinations,” said Matthew Sunderland, Chief iGaming Officer at Caesars Digital. “We know how impactful exclusive launches can be, so we’re grateful to our partners at IGT for their trust in partnering with us.”
To mark the exclusive debut, Caesars is planning a series of special events and promotions. This includes an exclusive VIP event at Caesars Atlantic City in August and a special leaderboard promotion across its digital platforms.
The launch is a significant move for both companies. For Caesars, it’s a way to offer a unique, first-to-market experience that can’t be found anywhere else. For IGT, it’s a new and innovative way to launch a major new title, leveraging the power of a fully integrated omnichannel partner. “This first-of-its-kind simultaneous launch… reflects our commitment to innovation and delivering engaging content that resonates with players wherever they choose to play,” said Nick Khin, CEO of Gaming at IGT.
Recommended