Caesars Goes All In on Horseshoe Online Casino Brand Across U.S. and Canada
After a successful launch in Michigan, Horseshoe Online Casino is now live in Pennsylvania, West Virginia and Ontario, with New Jersey next up.
Early Success and Expectations
Horseshoe is part of Caesars Digital’s plan to attract multiple customer segments with multiple online casino brands. The current portfolio includes Caesars Palace, Harrah’s and Tropicana, Horseshoe is for the more seasoned player.
Early results are good for Horseshoe and Caesars expects the brand to do well but Caesars Palace Online Casino will still be the top dog.
Horseshoe Online Casino players can earn Caesars Rewards and get access to promotions, rewards and more.
Current and Upcoming Launches
Horseshoe Online Casino launched in Pennsylvania on October 28, 2024, Caesars entry into one of the largest iGaming markets in the US.
Three days later Horseshoe Online Casino launched in West Virginia on October 31. Horseshoe Online Casino launched in Ontario, Pennsylvania and West Virginia on November 1. Caesars plans to launch Horseshoe Online Casino in New Jersey by year end pending regulatory approval.
Caesars entered the Michigan market through the acquisition of WynnBet’s iGaming operations in the state so they had an existing customer base.
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