Caesars Expands In-House Game Library with Signature American Roulette
Caesars Entertainment has launched a new online casino game developed entirely in-house, “Signature American Roulette.” The game is now live in New Jersey on the company’s digital platforms. This release marks the third proprietary title from Caesars this year, underscoring a clear strategy to build its own exclusive online casino content.
A Focus on In-House Development
The launch of Signature American Roulette is the latest step in Caesars’ broader plan to create a distinct library of branded games. This strategy began to take shape earlier this year with the release of two other in-house titles developed by its Empire Creative™ studio: “Caesars Palace Signature Multihand Blackjack Surrender” in May and “Signature Blackjack Surrender” in June.
“Our in-house content team’s latest addition to the Signature series of table games is a standout for our online casino players,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. He added that the new game “further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices.”
Player-Focused Game Features
According to Caesars, Signature American Roulette was designed with player engagement in mind. The game includes several customizable features intended to enhance the user experience.
Players can select the direction and speed of the wheel spin. The game also includes a system that allows users to save their favorite bet combinations for quick and easy placement. Scott Krell, Senior Director of Game Products at Caesars, noted that “every detail is crafted to boost engagement.”
The game is also optimized for mobile play, with seamless performance in both portrait and landscape modes and a picture-in-picture display for win evaluations.
Availability and Platform Integration
For now, Signature American Roulette is available exclusively to players 21 and older in New Jersey. It can be accessed on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino through their mobile apps or desktop sites.
The company’s other proprietary blackjack titles are available in New Jersey, Michigan, and Ontario, with one also live in Pennsylvania. These platforms integrate with the Caesars Rewards loyalty program, allowing players to earn credits that can be redeemed for experiences at more than 50 Caesars properties across North America.
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