Bragg Gaming and Hard Rock Digital Team Up for Exclusive Casino Games

A New Deal for Exclusive Games

Bragg Gaming Group signed an agreement with Hard Rock Digital to develop custom online casino games for its Hard Rock Bet Casino platform. The deal, expanding an existing partnership, will introduce exclusive titles first in New Jersey, with potential rollouts in other U.S. markets.

“This new content development agreement reinforces our commitment to this partnership,” said Garrick Morris, Bragg’s SVP Commercial for U.S. and Canada.

Bragg and Hard Rock Digital have collaborated since Hard Rock Bet’s 2022 New Jersey launch, with Bragg supplying proprietary slots from its Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic studios, alongside titles from partner studios like Bluberi and Incredible Technologies.

Hard Rock Bet, one of New Jersey’s top online casinos, boasts over 2,900 games, per its site. The new deal shifts Bragg from a content supplier to a custom game developer, crafting titles tailored to Hard Rock’s brand and players.

“We’re excited to collaborate with Bragg’s talented team to create exclusive new experiences,” said Rich Criado, Hard Rock Digital’s VP of Casino, emphasizing standout content.

Bragg’s Edge and Hard Rock Bet’s Competitive Push

Bragg’s expertise lies in its in-house and partner studios, producing over 100 slots annually, per its 2024 investor deck. Wild Streak Gaming’s hits like Dragon Power and Atomic Slot Lab’s Egyptian Magic already perform well on Hard Rock Bet.

The new titles will be built on Bragg’s Remote Game Server (RGS), ensuring seamless integration and compliance with New Jersey’s Division of Gaming Enforcement (DGE) regulations. Bragg’s Fuze platform, offering personalized promotions, will enhance the games’ appeal.

Hard Rock Digital, a subsidiary of Hard Rock International, operates Hard Rock Bet as a dual sportsbook and casino platform, primarily in New Jersey, with a retail sportsbook in Florida. The platform’s casino, launched in August 2022, grew its game library from 500 to 2,900 titles by 2025.