Bragg Gaming and Caesars Entertainment Expand Partnership
Bragg Gaming Group has announced a major expansion of its partnership with Caesars Entertainment, advancing from a content supplier to a technology and games development partner. The collaboration moves Bragg from being a content supplier to a technology and games development partner for both the U.S. and Canadian markets.
A Partnership Built for Growth
The new partnership is expected to drive double-digit revenue and profitability growth for Bragg in 2025. With North America as a strategic focus, the deal highlights Bragg’s Remote Gaming Server (RGS) and gives Caesars access to the Bragg HUB platform and Fuze™ engagement tools.
These tools, which include bonuses, jackpots, free rounds, and AI-based game recommendations, are designed to boost player engagement and satisfaction.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, highlighted the significance of the partnership:
“We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
Exclusive Games Development
Bragg will work with Caesars’ new in-house games studio team to develop custom online casino games. These games will debut on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
Caesars’ studio will also build and deploy its own proprietary titles, leveraging Bragg’s platform and integrating its unique intellectual property.
Bragg’s previous success with Caesars includes the exclusive games Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash. These titles have performed strongly across platforms in New Jersey, Michigan, Pennsylvania, and Ontario.
Technological Advantages
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, emphasized the importance of Bragg’s technology:
“Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
The partnership provides Caesars with Bragg’s cutting-edge tools, including:
- RGS: Simplifies content delivery for new titles.
- Bragg HUB: Aggregates a wide range of casino games in one place.
- Fuze™ Engagement Tools: Enhances player experiences with bonuses, AI recommendations, and jackpots.
The expanded partnership builds on years of successful collaboration. By combining Bragg’s expertise in technology with Caesars’ gaming leadership, both companies aim to deliver innovative and engaging experiences for players.
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