Better Collective to Report Esports as Standalone Segment
The sports media group Better Collective is reorganizing its business structure to report its esports division as a standalone segment, a move designed to provide greater transparency and capitalize on what it calls a “powerful growth engine.”
A Profitable and Growing Division
Better Collective’s esports segment has proven to be a highly profitable venture. In 2024 alone, the division generated €20 million in revenue with an impressive 60% profit margin.
This performance has given the company the confidence to separate esports from its other core business pillars, which are now defined as Publishing and Paid Media.
By reporting esports results independently, Better Collective aims to streamline its operations and offer clearer insights to investors and partners. The company believes this new structure will also enable faster product development for its esports-focused platforms.
The Power of Key Esports Assets
At the heart of Better Collective’s esports strategy are two influential media and community platforms that it owns:
- HLTV: A dominant media hub for the Counter-Strike community, HLTV has seen massive engagement, averaging 350 million monthly page views and 26 million unique users over the past year. Its revenue is primarily driven by advertising and sponsorships.
- FUTBIN: A platform for players of the EA FC soccer game, FUTBIN provides real-time player databases, squad builders, and market analysis tools. It attracts an enormous audience, with approximately 10 billion monthly impressions and over 20 million unique monthly users.
These platforms are strategically important because they provide direct access to a core demographic of 18-to-34-year-old males, an audience that is younger than the traditional sports fan. Better Collective views these assets as key to expanding its reach in North America, Europe, and beyond.
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