Betr Secures Expansion in Online Sportsbook and Casino Markets Across Multiple States

24.01.2024

Betr, a Miami-based sports gaming and media company, has announced significant market access deals for online sportsbook and casino operations.

These new agreements cover Pennsylvania, Colorado, and Kentucky, adding to Betr’s existing presence in states like Indiana, Maryland, Ohio, Virginia, and Massachusetts. These strategic partnerships position Betr for a strong launch of its V1 Sportsbook before the 2024 NFL season.

Pioneering in Fantasy Sports and Real Money Gaming

Betr’s recent success with its real money fantasy sports product, Betr Picks, launched in 2023, has set a precedent in the industry. Betr Picks has quickly scaled up, gaining a substantial user base and revenue, proving efficient and profitable. This achievement underscores Betr’s leadership in real money Fantasy Sports.

Betr’s market access partnership with Cordish Gaming Group will allow them to launch Betr Casino in Pennsylvania (pending regulatory approval), marking the company’s first foray into regulated iGaming. “Betr Casino will make a winning addition to the gaming options available to Pennsylvania players,” said Rob Norton, President of Cordish Gaming Group.

In Colorado, Betr’s partnership with Boulter Developments, pending licensing approval, signifies their commitment to innovative gaming. “Their innovative approach to the gaming space makes this a no-brainer partnership for us,” said Steve Boulter of Boulter Developments LLC.

For Kentucky, Betr secured access with the Eastern Band of Cherokee Indians, expanding their existing relationship. “We are confident our expanded relationship with Betr will be a perfect fit in the great sports state of Kentucky,” said Scott Barber, CEO of EBCI Holdings, LLC.

Upcoming Launches and Strategic Non-Renewals

Betr is set to launch its new V1 Sportsbook product in phases throughout 2024 in all the jurisdictions it has secured market access. The company has also chosen not to renew its temporary sports wagering license in Massachusetts, opting for larger markets collectively. By the end of 2024, Betr aims to be live in several key states with its Sportsbook and Casino products, in addition to operating Betr Picks in over 20 jurisdictions.

Joey Levy, Founder and CEO of Betr, expressed enthusiasm for the new market access deals and the launch of Betr Casino. He emphasized the company’s strategy of simpler and intuitive user experiences combined with original short-form video content. “By the end of 2024, we should see a further step change in our scale,” said Levy. The expansion into new states will enable Betr Sportsbook to reach over 17% of the U.S. adult population by year-end, with Betr Picks available to over 50%.

Our Comment on the Article

Betr’s strategic expansion into new markets and the introduction of innovative gaming and media platforms highlight a significant leap in online sports gaming. The company’s focus on user-friendly experiences and leveraging media for broader engagement reflects a forward-thinking approach in a rapidly evolving industry.

Betr’s expansion and the anticipated launch of their V1 Sportsbook and Betr Casino signal a promising future, setting new benchmarks in the realm of digital sports gaming and entertainment.