BetMGM Teams Up with Enteractive to Boost Player Engagement
BetMGM has partnered with Enteractive to improve customer retention across its U.S. markets. The collaboration will help BetMGM reconnect with inactive players and convert non-funded registrations through personalized outreach.
A More Effective Approach to Player Reactivation
As competition in online gaming grows, BetMGM is investing in new strategies to keep players engaged. Traditional CRM methods rely on automated messages, but Enteractive offers direct, one-on-one communication.
Claus Hansen, Senior Director of CRM at BetMGM said: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Enteractive’s Proven Success in Player Engagement
With 17 years of experience, Enteractive interacts with over 50,000 players daily using its Reactivation Cloud software. This platform enables personalized, real-time conversations that help operators worldwide reactivate users.
Mikael Hansson, CEO of Enteractive, highlighted the impact of the partnership: “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”
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