With this partnership, BetMGM plans to create customized casino content based on the excitement and familiarity of the two game shows. Players can expect:
- “The Price Is Right”-Themed Slots and Table Games: BetMGM will recreate the game show’s iconic vibe, allowing fans to spin and bet in a world inspired by the famous Showcase Showdown.
- “Family Feud” Interactive Games: Expect a casino twist on the classic game of guessing popular survey answers, blending trivia with real money gaming.
BetMGM CEO Adam Greenblatt expressed his enthusiasm: “‘Family Feud’ and ‘The Price Is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Exclusive Integrations with TV Shows
BetMGM’s collaboration with Fremantle extends beyond the online casino. As part of the deal, BetMGM will feature as a sponsor during select episodes of “Family Feud” and “The Price Is Right.” These unique integrations, scheduled for upcoming seasons, promise to connect the brands in fresh and immersive ways.
Suzanne Lopez, COO of Fremantle North America, highlighted the partnership’s potential: “This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
BetMGM’s Expanding Portfolio
BetMGM’s online casino already boasts over 3,500 titles, including exclusive games like MGM Grand Millions and Loot’En Khamun and the Dead Sea Scrolls. This deal further solidifies BetMGM’s reputation as a leader in customized and branded gaming experiences.
Additionally, BetMGM operates one of the largest jackpot networks in North America, featuring over 20 exclusive titles. These games have built a loyal following by offering massive payouts and unique gameplay features.
