BetMGM and NHL Strengthen Ties with Extended Partnership
BetMGM, a frontrunner in sports betting and iGaming, along with the National Hockey League, announced a multi-year extension of their North American partnership.
This collaboration sees BetMGM continue as an Official Sports Betting and Gaming Partner, further integrating the brand into the hockey experience.
Enhancing Fan Engagement and Experiences
This extended partnership will enable BetMGM to create exclusive VIP fan experiences. Leveraging NHL imagery, BetMGM will design team and League-branded casino games, offering fans new, immersive ways to engage with their favorite sport.
BetMGM CEO Adam Greenblatt expressed enthusiasm about the extended collaboration: “Our partnership with the NHL allows us to enhance the BetMGM product, offering fans unique entertainment centered around the game they love. We’re excited to bring our customers exceptional live experiences and new content.”
Increased Brand Presence in National Broadcasts
BetMGM will gain significant branding opportunities within nationally televised broadcasts in the U.S., including camera-visible signage throughout the NHL’s regular season and Stanley Cup Playoffs.
This includes Digitally Enhanced Dasherboards and virtual slot in-ice ads, showcasing the NHL’s innovative approach to dynamic advertising.
Jason Jazayeri, NHL Vice President of Business Development, remarked on the partnership: “We’re thrilled to continue our relationship with BetMGM. The evolution of our partnership focuses on building unique fan experiences, event activations, and media programming, all aimed at enhancing fan interaction with the sport.”
Emphasis on Responsible Gaming
Both BetMGM and the NHL prioritize responsible gaming education. They are official partners of the American Gaming Association’s Have A Game Plan.® Bet Responsibly.™ campaign, which educates new and seasoned bettors on responsible sports wagering.
As BetMGM expands into new markets, responsible gaming remains a focal point. BetMGM is proud to offer resources like GameSense, an industry-leading program developed by the British Columbia Lottery Corporation. Integrated within BetMGM’s platforms, GameSense complements the company’s existing responsible gambling tools, ensuring a safe and entertaining digital experience.
Our Comment on the Article
The extension of the partnership between BetMGM and the NHL® exemplifies a successful blend of sports and iGaming industries. It highlights the evolving landscape of sports betting, where strategic partnerships play a crucial role in enhancing fan engagement and experience.
BetMGM’s increased brand presence in NHL broadcasts and innovative fan experiences reflect the growing integration of sports and digital gaming. This collaboration, coupled with a strong commitment to responsible gaming, sets a positive example in the industry, showcasing how sports and gaming entities can work together responsibly and innovatively.
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