Beth Bresnahan Named Chief Communications and Brand Officer at Scientific Games
Scientific Games has announced the appointment of Beth Bresnahan as the company’s Chief Communications and Brand Officer.
This new senior executive role has been created to elevate the strategic oversight of the company’s global communications and to ensure a unified and consistent brand representation across all platforms and mediums.
Bresnahan’s Extensive Experience
Beth Bresnahan is a seasoned expert in the lottery industry, bringing nearly a decade of leadership experience from the Massachusetts Lottery, where she served as Executive Director, and the District of Columbia’s Office of Lottery & Gaming.
In her new role, Bresnahan will oversee both external and internal communications, customer proposals, advertising, trade shows, and events.
Her strategic vision and extensive experience in brand communications are expected to unify Scientific Games’ voice globally.
Pat McHugh, CEO of Scientific Games, emphasized that her promotion reflects her deep knowledge of the lottery industry and her respected leadership within the company. “This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”
Alignment with Business Strategy
Bresnahan’s promotion is part of Scientific Games’ broader strategy to align its organizational structure with its business goals.
This includes recent expansions of the company’s legal and public policy teams, key hires in systems and technology, and increased focus on products, technology, analytics, and marketing across both retail and digital sectors.
With nearly 25 years of experience in developing impactful communications, marketing, and business strategies, Bresnahan has a proven track record in both the public and private sectors.
Her work has spanned various high-profile organizations, including the Boston Red Sox, BJ’s Wholesale Club, Citizens Financial Group, and Wynn Resorts. Her diverse experience and strategic insights are expected to contribute significantly to the continued success and growth of Scientific Games.
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