Bet365 Teams Up with St. Louis Cardinals as Official Betting Partner

Partnership Details and Fan Perks

This agreement hands bet365 advertising spots across Cardinals radio broadcasts, the Cardinals Insider TV show, cardinals.com, and visible signage at Busch Stadium. It also lets bet365 use the team logo and sponsor starting lineups during games.

A bet365 spokesperson said, “We’re proud to partner with the Cardinals, a storied MLB franchise, and bring a top-notch betting experience to Missouri.”

A big piece of the deal is the bet365 Bridge, an all-inclusive seating area on Busch Stadium’s second level in right-centerfield. This ticketed deck offers reserved seats, plus free ballpark food, Budweiser, Bud Light, and Coca-Cola products. Tickets are already up for grabs at cardinals.com/allinclusive for the 2025 season.

Cardinals President Bill DeWitt III added, “We’re thrilled to have bet365 on board. This adds a fresh twist to the fan experience, whether at the stadium or wherever folks follow the team.” The setup aims to blend betting into baseball for Cardinals fans, though Missouri’s legal betting launch is still months out.

Missouri Betting Timeline

Missouri voters greenlit sports betting with Amendment 2 in November 2024, but the state won’t see legal action until late 2025. Regulators need time to hammer out rules, with a hard deadline of December 1, 2025, to get sportsbooks running. Bet365’s deal with the Cardinals positions it early, securing a foothold before that launch.

For now, Missouri fans can’t bet yet, but the company suggests downloading its app to prep. In nearby states like Illinois, Indiana, Iowa, Kentucky, and Tennessee, where betting’s already live, fans can use bet365 to wager on MLB, NFL, NBA, NHL, and MLS games.

This partnership marks bet365’s first tie-up with a Missouri pro team since the vote. The Cardinals, a key backer of Amendment 2 alongside teams like the Kansas City Chiefs and St. Louis Blues, helped push it through with a slim 50.05% win, per state records. Bet365, now in 13 U.S. states after adding Illinois and Tennessee in March 2025, per company updates, sees this as a chance to grow its U.S. reach. Missouri’s expected debut could add a 14th state by year’s end.