bet365 Launches Prize Matcher in NJ and PA
bet365 launched Prize Matcher, a free-to-play promotion in New Jersey and Pennsylvania, crafted with Edinburgh’s Incentive Games.
A Fun, Free Game Hits the Scene
“Once again, our partners at Incentive Games continue to raise the standard for innovation with the launch of Prize Matcher,” said a bet365 spokesperson. Available in both Sports and Casino sections, the game invites players 21+ to log in daily and uncover prizes.
Players reveal three tiles on a 3×3 grid each day, matching symbols for rewards like $100 Bonus Bets, $10 Casino Bonuses, Free Spins, or cash up to $2,000.
A rare Diamond symbol grants instant wins without matching. The grid resets weekly on Mondays at 5:00 p.m. local time, running until July 28, 2025.
Boosting Engagement with Rewards
Prize Matcher aims to keep players coming back, rewarding daily logins to grow bet365’s active user base. “Expanding Prize Matcher into New Jersey and Pennsylvania is a major milestone for Incentive Games and a testament to our strong partnership with bet365,” said Ahmed Baker, Chief Commercial Officer at Incentive Games.
Prizes hit accounts within 72 hours, with Bonus Bets and Spins valid for seven days after claiming.
Free Spins, valued at $0.10 each, work on slots like Book of Claddagh, while Casino Bonuses need a one-time wager on games like Cash Eruption. Cash prizes up to $2,000 must be accepted within seven days.
“This launch reinforces our commitment to delivering cutting-edge products that drive customer retention,” Baker added. The game’s simple setup could lift daily logins by 10%.
Open to new and eligible customers physically in New Jersey or Pennsylvania, Prize Matcher aligns with bet365’s push to deepen engagement in regulated U.S. markets.
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