Bally’s Bold Stand: Prioritizing Chicago and Digital Expansion Over Takeover Offers

04.04.2024

In the rapidly evolving landscape of the casino and gambling industry, Bally’s Corporation has recently taken a decisive stand, underscoring its commitment to strategic growth initiatives. Following the closure of the iconic Tropicana Las Vegas casino on April 2, 2024, Bally’s is navigating through a challenging phase marked by a 30% decline in stock value over the past year

Amid these turbulent times, the company has made a pivotal decision to reject an acquisition offer, opting instead to concentrate on its ambitious Chicago casino project and bolster its online casino operations.

Share Acquisition Offer Rejected

In an unexpected move, Bally’s Chairman Soo Kim, through his equity firm Standard General, proposed a takeover bid at $15 per share, a figure $5 above the market value preceding the offer. Despite Standard General holding a 23% stake in Bally’s, the company’s leadership has chosen to decline this offer, highlighting a firm resolve to steer the company according to its long-term vision.

Prominent investors Dan Fetters and Edward King of K&F Growth Capital have voiced their support for Bally’s decision, emphasizing the need for the company to adhere to its core casino and online operations.

In a letter to Bally’s special committee, they articulated their concerns over ventures perceived as risky, such as the New York gambling license bid and sports betting endeavors, urging a refocused strategy on more stable and promising areas.

Strategic Shifts and Recommendations

Fetters and King have critiqued Bally’s previous ventures, attributing them to the company’s stock performance downturn. They advocate for a shift away from high-risk projects towards a more sustainable and focused approach, highlighting the potential in digital casino platforms and the Chicago casino initiative.

The duo suggests engaging a more capable partner for the Chicago project and divesting from less lucrative ventures to realign the company’s trajectory towards growth and stability.