Bally Bet Enters Tennessee with New Features
Bally’s Interactive, the digital arm of Bally’s Corporation, is continuing to grow its footprint in the U.S. sports betting market, with its latest launch in Tennessee. Bally Bet’s launch is supported by a partnership with the Nashville Predators, Tennessee’s NHL team.
New Features for Tennessee Bettors
Tennessee bettors now have access to Bally Bet’s unique features, which are designed to enhance their experience. One of the standout tools is the “Parlay Zone,” offering customizable, pre-built parlays across a variety of sporting events, giving players more flexibility in how they bet.
Additionally, the “Picks” tab, powered by Wager Games, provides even more options for building parlays, making it easier for users to engage with the platform in new and exciting ways.
Looking Ahead: Bally’s Expansion Plans
The Tennessee launch is just one part of Bally’s broader plan to expand its presence in the U.S. by the end of 2024. Robeson Reeves, CEO of Bally’s Corporation, revealed during the company’s Q2 2024 earnings call that Bally Bet is targeting four more states for expansion, including Illinois, New Jersey, and Ontario.
This is part of an aggressive push to establish Bally Bet as a top choice for sports bettors nationwide.
Bally Bet’s arrival in Tennessee follows recent launches in Massachusetts and Maryland, signaling that the company is gaining momentum.
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