Austin FC Partners with Elevate Entertainment Group as Official Cinema and Entertainment Center

Elevate Entertainment Group, recognized as the nation’s largest operator of cinema entertainment centers, has been acclaimed as an Inc. 5,000 Fastest Private Growing Company. EEG’s diverse portfolio includes EVO Cinemas, EVO Entertainment, Elevate Rewards, ShowBiz Cinemas, Times Square Grand Slam, and Violet Crown. They offer a variety of activities ranging from movies, bowling, and arcade games to more adventurous options like climbing walls, virtual reality, ropes courses, and bumper cars. Additionally, guests can enjoy high-quality food and drinks from EEG’s scratch kitchens and bars.

Club’s Enthusiasm for the Partnership

Andy Loughnane, President of Austin FC, expressed excitement about partnering with Elevate Entertainment Group. He highlighted the significance of aligning with a local organization that is pioneering in the entertainment industry within Austin.

Partnership Details and Future Plans

Under this partnership, the guest services areas at Q2 Stadium, Austin FC’s home, will be branded with Elevate Entertainment Group’s imagery. The agreement also includes various Austin FC-specific promotions and activations. EEG will host a special movie night at Q2 Stadium next season and support Verde Leaders, Austin FC’s youth development program.

Shared Commitment and Vision

Marissa Blomstrom, Chief Marketing Officer at EEG, emphasized the shared values and commitment of both organizations to their fans and guests. She noted the alignment in their mission of creating unique entertainment experiences that foster connections through shared experiences.

Partnership Launch Event Details

The partnership will officially kick off with an event at the EVO Entertainment Belterra location on January 31, 2024. This public event, scheduled from 5:00 PM to 9:00 PM, promises a family-friendly evening filled with activities, including an Austin FC player meet and greet, photo installations, exclusive giveaways, a special happy hour featuring an Austin FC specialty cocktail, and a unique film screening.

Our Comment on the Article

This partnership between Austin FC and Elevate Entertainment Group represents a strategic collaboration that merges the worlds of sports and entertainment. By aligning with EEG, Austin FC demonstrates a commitment to enhancing the fan experience beyond the soccer field, offering diverse and interactive entertainment options.

This collaboration not only highlights the potential for innovative partnerships between sports clubs and entertainment companies but also underscores the importance of creating holistic, community-engaged experiences. The launch event, with its array of activities, symbolizes the beginning of a promising relationship that could set a precedent for similar collaborations in the sports and entertainment industries.