Aristocrat Interactive Appoints Nir Hakarmeli to Lead iGaming & Sports Division

A Seasoned Leader to Drive Growth

With over 14 years of experience, Hakarmeli brings deep industry knowledge and a strong understanding of operator and customer needs.

He will focus on expanding Aristocrat Interactive’s iGaming portfolio, ensuring the company delivers top-tier content for both land-based and online operators.

Hakarmeli expressed his enthusiasm for the role, stating, “What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide. The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating.”

Extensive Experience in Gaming and Betting

Before joining Aristocrat Interactive, Hakarmeli was International Managing Director at Evoke, where he played a key role in global expansion.

Previously, he served as Gaming Director at William Hill, helping shape the company’s gaming strategy. His B2B and B2C expertise gives him valuable insight into market trends and operator needs.

Moti Malul, CEO of Aristocrat Interactive, stated, “We are on an exciting journey at Aristocrat Interactive and the addition of Nir to the team showcases our commitment to our operators and partners. With his extensive experience and knowledge, I have no doubt that that we can continue to delight our partners by taking their business not only to new levels, but to new heights.”