Arena Football League Teams Up with SCCG Management for 2024 Relaunch

08.04.2024

The Arena Football League (AFL) is set for a grand comeback in 2024, thanks to a strategic partnership with SCCG Management.

This collaboration is poised to redefine the AFL, focusing on expanding market access, ramping up fan engagement, and achieving operational excellence, thereby setting the stage for an electrifying season.

A New Playbook for Fan Engagement

In an era where sports betting and technological advancements are transforming the spectator experience, the AFL’s alliance with SCCG Management promises to introduce a new level of excitement.

Commissioner Lee Hutton emphasized the synergy between SCCG’s vision and the AFL’s ambitions, stating “Sports betting has become a part of the fan engagement experience while merging technology and sports. The AFL is pleased to journey with SCCG Management to create excitement through innovative platforms that will increase the AFL’s reach. There is no company better than SCCG Management who not only is the best in the game but connects to the overall vision of the league now and beyond.”

Strategic Moves on the Field

SCCG Management will deploy its extensive industry expertise and connections to link the AFL with top-tier sportsbook operators, DFS platforms, and data service providers. A particular emphasis will be placed on OTT platforms and technologies that enhance fan interaction, aiming to extend the league’s footprint significantly.

The partnership is also set to explore and establish lucrative partnership and sponsorship opportunities, thereby boosting the AFL’s visibility. With a strategy that includes gamification, the intelligent use of sports data, and streaming technology integration, the AFL is expected to attract substantial interest from the sports betting and gaming sectors.

The Countdown to Kickoff

With the AFL under the fresh ownership of Arena Football Management, LLC and the leadership of Commissioner Lee A. Hutton III, the league’s 2024 relaunch is not just a return but a reinvention. With plans to feature 16 teams and a 10-game regular season leading to postseason action, the AFL is gearing up to reclaim its throne in the realm of high-energy, indoor football.

Stephen Crystal, SCCG Management’s Founder and CEO, expressed excitement about this partnership, stating “We’re thrilled to embark on this partnership with the Arena Football League as they step into a new era. Our collaboration is perfectly aligned, leveraging SCCG’s rich expertise in sports wagering and fan engagement, honed through our successful experiences with esteemed clients like the Cincinnati Bengals, Hendrick Motorsports, Race Team Alliance, and more. Together with the AFL, we’re poised to enrich the indoor football experience and expand the league’s appeal to a wider audience.”

Peter Kula, SCCG’s Vice President of Global Strategy, also shared his optimism about the venture, adding “As a strategic partner to the Arena Football League, the team at SCCG is thrilled about the possibilities ahead. This partnership demonstrates the significance of creating meaningful opportunities across the gaming, sports, and media industries.”