Amelco Teams Up with Radar to Boost Geolocation Precision in North America

11.03.2025

Amelco Limited has entered into a strategic partnership with Radar to enhance its offerings across North America. Announced this week, the collaboration integrates Radar’s advanced location verification tools into Amelco’s platform, promising sharper accuracy and compliance for its growing network of operators.

A Stronger Geofencing Edge

The core of this agreement is to supercharge Amelco’s geofencing capabilities. By tapping Radar’s geolocation solutions, including its API and SDK, Amelco aims to deliver precise, reliable location checks with minimal lag.

This ensures operators can confidently verify bettors’ whereabouts, a must in North America’s patchwork of regulated markets. The upgrade spans Amelco’s partners, offering optimized performance to meet the demands of an expanding industry.

Beyond compliance, the partnership opens new doors. Operators can leverage Radar’s tech for localized marketing and geofencing around venues like stadiums and casinos, tailoring experiences to boost engagement.

It’s a flexible, scalable fix, also cost-effective, designed to keep pace with new market regulations while giving partners a competitive advantage.

Leadership Perspectives

Brandon Walker, Amelco’s Head of Business Development, emphasized the value added. “This new partnership is yet another string to Amelco’s bow,” he said, “allowing us to further strengthen our geolocation suite for our partners – giving them the edge they need to succeed in North America.” His comments reflect a focus on equipping operators with top-notch tools to thrive in a crowded field.

Radar’s Co-Founder and CEO, Nick Patrick, highlighted the demand driving this tie-up. “iGaming operators are demanding geolocation alternatives,” he noted. “We’re pleased to work with Amelco and other forward-thinking suppliers to offer a next-generation geolocation alternative that is more flexible, scalable, and cost-effective.” For Radar, it’s a chance to flex its expertise on a broader stage.

Geolocation is the backbone of legal sports betting, ensuring wagers stay within state lines, a non-negotiable in North America’s regulated zones. Amelco’s Radar-powered upgrade tackles this head-on, cutting delays and sharpening precision.