AGA’s Play Smart Hub Aims to Keep Gambling Fun and Responsible

A New Tool for Smarter Play

Building on their Play Smart from the Start campaign, the hub is all about giving players practical ways to make informed choices and keep gaming enjoyable. Whether betting on slots or sports, this site wants players to make responsibility part of the fun.

The AGA’s president and CEO, Bill Miller, put it simply: “Everyone plays differently, but staying in control starts with habits that work for you.” The hub is designed to help players do just that, with tools grounded in research to guide them through every bet.

Three Pillars of Smart Gaming

The Play Smart initiative boils down to three core ideas. First, it’s about getting in the right headspace before you play: staying present and knowing your limits.

Second, it emphasizes understanding the game, from odds to house edges, so you’re not just throwing money at chance. Third, it’s about acting with intention: setting a budget, taking breaks, and keeping tabs on your wins and losses.

The hub backs them up with hands-on tools. There’s a Pre-Play Checklist to help you set personal limits before you start, a section breaking down betting terms and odds, and a Responsible Gaming IQ Quiz to check your habits. Plus, it links to resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion programs for anyone needing extra support.

Helping the Industry Step Up

The hub also includes an Industry Toolkit for operators and suppliers, packed with messaging guides, creative assets, and ideas for building responsible gaming into every part of the customer experience.

Miller highlighted its value: “This toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint.” It’s a practical way for the industry to align on keeping gaming safe and fun, from the casino floor to online platforms.