Action 24/7 Partners with WagerWire to Launch ActionWire
Action 24/7, the state’s only locally owned sportsbook, has announced a partnership with California-based sports betting technology company WagerWire. Together, they will launch ActionWire™, a marketplace that allows bettors to buy and sell active sports bets on a secondary market.
Redefining Sports Betting with ActionWire™
ActionWire™ is designed to empower bettors by giving them unprecedented control over their wagers. The marketplace allows players to capitalize on their bets even before the outcomes are determined. Whether selling a portion of a high-stakes parlay for guaranteed profit or buying into a promising wager mid-season, the feature offers unparalleled optionality.
Andrew Jacks, GM of Operations at Action 24/7, highlighted the impact of this innovation:
“ActionWire is more than just a feature; it’s a game-changer for how our players connect with and control their bets. Offering such a differentiating feature will continue to make us an attractive option for bettors looking for a sportsbook that focuses on player empowerment.”
The partnership with WagerWire brings cutting-edge secondary market technology to Tennessee. Already successful in daily fantasy and social casino markets, WagerWire’s integration into licensed online sportsbooks represents the next evolution of sports betting.
Zach Doctor, CEO of WagerWire, emphasized the shared vision behind the partnership:
“Our mission is to empower bettors and unlock value for operators, so we are thrilled to be working with the team at Action 24/7. This marks another important milestone for our company as we bring our solution to the licensed OSB market.”
Real-Life Applications: Flexibility in High-Stakes Betting
The benefits of ActionWire™ are best illustrated by real-world examples. Calvin, a Tennessee bettor, shared his story of holding a parlay ticket tied to Ohio State’s potential 2025 College Football National Championship win.
The ticket could net him $437,000 if successful, but with the Buckeyes facing a challenging path, Calvin pointed out how ActionWire could allow him to sell part of his bet and reduce risk.
“If this was an Action 24/7 ticket, I could post it on ActionWire and engage offers for all or part of it, as opposed to just sitting back and hoping Ohio State can win four consecutive tough games,” Calvin explained.
To amplify the launch of ActionWire™, the partnership will lean heavily into social media and content-driven engagement. WagerWire’s Wire Media arm, which has seen significant growth since its launch in early 2024, will spearhead campaigns across TikTok, Instagram, YouTube, and X. The focus will be on community-driven storytelling, contests, giveaways, and hyper-targeted campaigns for Tennessee bettors.
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