Hard Rock Teams Up with Dale Earnhardt Jr. for 2025 NASCAR Season

New Ambassador Deal

The deal promises NASCAR fans a mix of exclusive collabs and limited-time goodies tied to the 2025 season, blending Hard Rock’s music and gaming vibes with racing flair.

Earnhardt joins soccer icon Lionel Messi and ties into Hard Rock’s motorsport streak, including its Formula 1 Miami Grand Prix sponsorship and Oracle Red Bull Racing alliance.

“Hard Rock is such a historic and iconic brand,” said Earnhardt Jr. “I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”

Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming, added, “As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more.”

Gaming Boost

 After a Daytona sweepstakes, the app’s lining up “money can’t buy” meet-and-greets with Earnhardt, plus his betting picks and exclusive videos on @HardRockBet channels.

This spring, Hard Rock Games unleashes Full Throttle with Dale Earnhardt Jr., a free-to-play slot on the Neverland Casino and Jackpot Planet apps. Players race a car that speeds up with wins, aiming for a high-octane buzz.

Hard Rock’s betting on Earnhardt’s pull. His name—tied to Busch Series titles in 1998 and 1999, could juice Hard Rock Bet’s slice, especially in NASCAR’s 38-race 2025 season. The app’s already top-rated, and this deal’s a solid shot to keep fans hooked.