Kansas Sports Betting Hits Record $301.8M Handle in January
Kansas sportsbooks kicked off 2025 with a new all-time record for betting handle. Bettors wagered $301.8 million in January, a 26% increase from the same month last year and surpassing the previous record of $291 million set in November 2024.
Strong Revenue Growth and Tax Impact
Kansas sportsbooks generated $28.2 million in gross revenue, a 35% year-over-year increase and the fourth-highest monthly total since the market launched in September 2022.
After deductions for promotions and other adjustments, taxable revenue stood at $16.1 million, up 12.7% from January 2024. This led to $1.6 million in tax revenue for the state, $183,000 more than the previous year.
The state distributes its sports betting tax revenue primarily to a fund aimed at attracting professional sports teams, with the remainder going into the general budget.
As in most states, mobile betting dominated the Kansas market. Online sportsbooks accounted for $293.2 million in handle and $27.6 million in revenue, while retail sportsbooks brought in $8.6 million in wagers and $530,000 in revenue.
Operator Breakdown
DraftKings led the Kansas market in January, taking $123.4 million in bets and generating $12.3 million in revenue. FanDuel followed closely with $96.5 million in handle and $10.4 million in revenue. BetMGM, Fanatics Sportsbook, Caesars, and ESPN BET rounded out the top operators, all posting solid numbers:
- BetMGM: $25.6M handle | $1.8M revenue
- Fanatics Sportsbook: $20.6M handle | $1.1M revenue
- Caesars: $13.6M handle | $1.2M revenue
- ESPN BET: $13.4M handle | $832K revenue
Kansas’ January numbers also show a strong month-to-month improvement over December 2024. Handle rose 15.5% from $261.3 million, while gross revenue skyrocketed 85.3%.
Operators ramped up promotional spending to $9.9 million, up from $6.2 million in December, as they looked to capitalize on peak sports betting season.
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