SlotMatrix Expands to New Jersey, Bringing Exclusive Games to betPARX

More Games, More Engagement for betPARX Players

With this integration, betPARX can now offer a diverse selection of high-quality games. Players gain access to EveryMatrix’s exclusive titles along with Evolution Gaming’s “One Stop Shop” portfolio. This collection features top studios like NetEnt, Red Tiger, NoLimit City, and Big Time Gaming. EveryMatrix is the first supplier to bring Evolution’s full range of games to the U.S. market.

Beyond new game offerings, betPARX benefits from EveryMatrix’s advanced gamification tools. Features like free spins, leaderboards, and tournaments help drive player engagement and retention.

John Dixon, COO of betPARX, highlighted the benefits for players: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”

Expanding to More U.S. Markets

The launch in New Jersey is just the beginning. SlotMatrix plans to expand to Pennsylvania and Michigan in the first quarter of this year. This will further establish it as betPARX’s leading iGaming aggregator.

Erik Nyman, President of EveryMatrix Americas, emphasized the impact of this agreement: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America,” said Nyman.

“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer,” added President of EveryMatrix Americas.

With more than 300 studio partners and 33,000 games, SlotMatrix already holds the title of the industry’s largest casino aggregation platform. EveryMatrix continues its North American expansion with licenses in New Jersey, Michigan, Pennsylvania, West Virginia, Connecticut, and Ontario.

EveryMatrix Strengthens Its U.S. Presence

This deal is part of EveryMatrix’s broader expansion across the U.S.. In January, the company launched its exclusive casino content in West Virginia with BetMGM and Rush Street Interactive (RSI).

Through SlotMatrix, EveryMatrix now delivers in-house games from Armadillo Studios and, later this year, will introduce content from its newly acquired Fantasma Games.

Meanwhile, EveryMatrix’s financial performance continues to soar. For 2024, the company reported €101 million in EBITDA, marking a 70% year-over-year increase.

Total revenue reached €181 million, up 59% YoY. In Q4 2024 alone, revenue rose 51% YoY to €55 million, with EBITDA climbing 49% to €30 million.

The company attributed this growth to large-scale customer launches, new deal wins, and continued expansion in its sports and casino business units.