Scientific Games Launches NBA-Themed Scratch Games
Scientific Games has announced the addition of the National Basketball Association (NBA)-licensed scratch games to its portfolio.
Customizable NBA Lottery Experiences
Under a new multi-year agreement, Scientific Games will collaborate with lotteries across the U.S. to develop NBA-themed scratch games and unique second-chance promotions. Lotteries can also partner with local NBA teams to create team-specific games through sponsorships.
The Massachusetts Lottery, renowned for its top-ranking sales in instant scratch games, was the first to launch an NBA-branded game under this agreement. On November 19, the Lottery introduced an NBA Champion Boston Celtics-themed scratch ticket in conjunction with the ongoing 2024-25 NBA season.
“The Celtics are one of the most iconic franchises in all of sports, and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
Since its first sports-themed ticket debuted in 2006, the Massachusetts Lottery has achieved total sales of $1.6 billion in this category, solidifying its No. 1 position in U.S. retail sales.
The NBA and Lottery Partnership
The NBA, celebrated for its iconic rivalries and dynamic gameplay, is known as one of the most innovative sports leagues globally. This partnership aims to leverage the NBA’s loyal fanbase, offering them a chance to engage with their favorite teams while supporting community causes through lottery sales.
“We are excited to welcome the NBA back into the lottery category,” said Tina Hoover, VP Licensing for Scientific Games. “The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
Record Sales for Licensed Lottery Games
In fiscal year 2024, Scientific Games’ licensed branded games contributed to USD $2.6 billion in retail sales across North American lotteries.
The company is the world’s largest provider of lottery games, supporting 150 lotteries in 50 countries. It offers retail and digital games, advanced technologies, analytics, and iLottery solutions.
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