BetMGM Welcomes Casey Hurbis as Chief Marketing Officer
BetMGM announced that Casey Hurbis has joined the company as Chief Marketing Officer. With 30 years of experience in extensive consumer marketing, Hurbis brings fresh eyes to the leadership team at BetMGM.
Casey Hurbis on Board with BetMGM
Matt Prevost shared his excitement, saying, “Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team, Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”
Hurbis brings with him broad expertise in digital advertising, consumer engagement, partnership development, and experiential marketing.
Prior to joining BetMGM, Hurbis served as Chief Marketing Officer at Rocket Mortgage, where he led high-profile campaigns that garnered nationwide attention. Notable achievements during his tenure include consecutive No. 1 rankings on USA Today’s Ad Meter for Super Bowl commercials and the successful launch of the Rocket Mortgage Classic, a premier event on the PGA Tour.
Speaking about his new role, Hurbis said, “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”
Pioneering Marketing Innovation
Before Rocket Mortgage, Hurbis spent 24 years in automotive marketing, including leading advertising and communications for FIAT and Alfa Romeo.
In addition to his professional pursuits, Hurbis has shown a strong commitment to philanthropic efforts, supporting the Special Olympics, the Salvation Army, and Bethany Christian Adoption Services.
He has also served on the boards of organizations like Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators, and the Detroit Sports Commission.
The collaboration of Hurbis with Highdive, the creative agency behind BetMGM, for top-rated Super Bowl campaigns, also further strengthens the potential of innovative and high-impact marketing strategies at BetMGM.
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