PrizePicks Launches Holiday Campaign with Internet Icons

06.12.2024

PrizePicks has released a vibrant holiday marketing campaign, coupled with the revival of its Picksmas promotional event.

A Comedic Tribute to Iconic NBA Culture

As part of the campaign, PrizePicks has released a commercial featuring internet personalities such as Joe Budden, Druski, BigXThaPlug, Sketch, and Spice Adams.

The ad playfully nods to the legendary 2013 NBA holiday commercial that showcased basketball stars orchestrating a symphony of dribbles and swishes.

In a humorous twist, the new commercial presents influencers attempting to recreate the iconic moment, with comical results ranging from epic fails to Druski’s memorable slow-motion dunk attempt.

The commercial reflects PrizePicks’ commitment to blending sports culture with entertainment, engaging fans nationwide through broadcast and social media. “This spot is about celebrating NBA culture, holiday vibes, and the joy of basketball,” said Chip Singh, Executive Creative Director at PrizePicks.

Picksmas Returns with Player-Centric Rewards

PrizePicks also marks the season with the return of its Picksmas giving campaign, a hallmark event offering generous rewards throughout December.

The campaign culminates in the 7 Days of Picksmas, where daily lineup submissions earn players exciting prizes, including free plays, payout boosts, and lineup rewards. This initiative emphasizes PrizePicks’ dedication to fostering a community-first approach.