Louisiana Mobile Sports Betting Handle Reaches $368M in October

In October 2024, online sports betting in Louisiana recorded a handle of $368 million, reflecting a 33.3% year-over-year increase.

$41M in Operator Revenue

After accounting for promotions and operator losses, net revenue for sports betting operators in Louisiana totaled $41 million. Despite the significant handle increase, this represents a 14% decline in revenue compared to September.

However, revenue rose 4.7% year-over-year compared to October 2023.

This trend reflects a high volume of bettor winnings, driven by favorable outcomes for favorites—a phenomenon observed across multiple states in October.

The average hold rate for Louisiana operators in October was 11.1%, generating $6 million in state tax revenue.

Revenue by Sport

Football continued to dominate in October, delivering the highest revenue among all sports. The breakdown of revenue by sport is as follows:

  • Football: $7.2 million
  • Basketball: $2 million
  • Baseball: $1.6 million
  • Soccer: $303,000
  • Other sports: $6.9 million

Parlay bets accounted for over half of operator revenue, bringing in $23.4 million in October. This was a notable decline from $31.5 million in September.