VIP Play Chooses Kambi to Power Sportsbook Growth in Tennessee and Beyond

VIP Play’s US Growth

Since acquiring ZenSports in 2022 VIP Play, Inc. has been growing in Tennessee, launching its mobile sportsbook in July 2023. With a solid understanding of sports betting, the company is now looking to expand into other states, bringing its custom Kambi platform to new markets. This will allow VIP Play, Inc. to build on what it already has and add Kambi’s speed, reliability and market flexibility features.

Through Kambi’s Turnkey Sportsbook VIP Play, Inc. will offer a better user experience, with customer acquisition tools and interactive features to get an edge. Beyond sports betting VIP Play, Inc. will offer iCasino in states where permitted, further expanding its online gaming portfolio.

Shared Perspective

Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: “This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US. Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”

Werner Becher, Kambi Group CEO, said: “We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences.”