Kambi teams up with Hard Rock Digital to deliver Odds Feed+

AI-Powered Odds

Under this deal Kambi will provide Hard Rock Bet with its full pre-match and live odds, using its market leading turnkey sportsbook and AI driven trading division, Tzeract.

The partnership will allow Hard Rock Bet to offer a customisable and wide range of sports betting products, initially global sports with the ability to add U.S. and international sports as required.

Kambi’s Odds Feed+ is delivered via a single API so operators like Hard Rock Bet can adjust and add to their odds feed in real-time, giving them more control over their product.

Key milestone for Kambi

This is the first major deal to go live with the new Odds Feed+ solution. Kambi CEO Werner Becher said: “This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”

Matt Primeaux, Executive Managing Director & President of Hard Rock Digital added: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”

The Kambi Odds Feed+ will give Hard Rock Bet players a wider and more customisable betting experience and will be a big revenue stream for Kambi and Hard Rock Digital across multiple states.