Daniel De Souza Appointed VP of Commercial at Flows
Flows has appointed Daniel De Souza as its new Vice President of Commercial. De Souza brings over a decade of experience from prominent roles in the industry
Leveraging Extensive Industry Expertise
De Souza previously worked at Optimove, where he played a pivotal role in driving commercial success and building strong relationships with operators and platforms.
His operator background, which includes working with Betway, gives him a unique perspective on customer needs, enabling him to identify practical use cases for Flows’ platform.
James King, CEO of Flows, expressed enthusiasm about the new appointment, stating, “Dan is a fantastic addition to the team. His experience, industry knowledge, and vast network is exactly what we’ve needed to hypercharge our commercial efforts. I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held.”
Driving Global Expansion and Innovation
De Souza’s proven track record of driving revenue growth and forging strategic partnerships on a global scale will be essential as Flows expands its presence in key markets.
His expertise in scaling brands and leveraging data-driven insights to optimize commercial performance will help Flows enhance its platform to meet the evolving needs of operators and suppliers in the industry.
De Souza himself commented on his new role, saying, “Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry.” He noted that the advancements in AI, automation, and global expansion opportunities make this an exciting time to join Flows, positioning the company to lead innovation in the sector.
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