Caesars Entertainment Partners with Detroit Lions

Exclusive Detroit Lions-Themed Casino Game

As part of this partnership, Caesars will launch a Live Dealer blackjack game featuring a custom-made Detroit Lions felt, exclusively available in Michigan.

This game is set to go live at the beginning of the 2024-25 NFL season on both Caesars Palace Online Casino and Caesars Sportsbook & Casino, and will be available to online casino players aged 21 and older.

Eric Hession, President of Caesars Digital, expressed excitement about the partnership, stating, “We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver.” He also highlighted the strong relationship Caesars has built with sports fans in Michigan and how this partnership will help further connect with the team’s passionate fan base.

Enhanced Fan Engagement at Ford Field and Beyond

This partnership will be visible throughout Ford Field during Detroit Lions games, with Caesars brands such as Caesars Sportsbook and Caesars Palace Online Casino featured prominently.

Additionally, Caesars will be integrated into the Detroit Lions Radio Network, team digital media, and social channels, further strengthening the connection between the brand and Lions fans.

Detroit Lions Vice President of Corporate Partnership, Mace Aluia, emphasized the value of the collaboration, saying, “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment. This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”

Caesars Entertainment’s footprint in the region is complemented by its world-class destination, Caesars Windsor, located just across the Detroit River in Ontario. Caesars Windsor opened Ontario’s first full-service sportsbook in January 2023, providing a premium space for fans of the Detroit Lions and sports fans in general to wager on marquee sporting events.