DraftKings to Launch Retail Sportsbook at Lake of the Torches Resort Casino in Wisconsin
DraftKings has reached a key agreement with the Lac du Flambeau Band of Lake Superior Chippewa Indians to bring retail sportsbook operations to the Lake of the Torches Resort Casino in Lac du Flambeau, Wisconsin.
A New Offering for Wisconsin Sports Fans
At Lake of the Torches, sports fans aged 21 and older will have access to six DraftKings Sportsbook kiosks and a live betting counter located on the casino floor, near the popular Woody’s Bar & Grill.
The bar features multiple sports viewing options with a dozen televisions, a live sports ticker, and a full bar, making it a prime spot for sports enthusiasts to enjoy the action.
This partnership, set to begin on August 28, is subject to pending licensure and regulatory approvals.
Commitment to Excellence
Michael Kibort, Vice President of Retail Sportsbooks at DraftKings, highlighted the strength of the new partnership: “Providing a best-in-class customer experience has always been a top priority for our company, and the opportunity to deliver that experience to customers in yet another state is a proud moment for DraftKings.”
Lake of the Torches Resort Casino CEO Bill Guelcher echoed this sentiment, noting, “Our goal is to implement sports betting operations with a strong brand recognition and extremely high-quality product performance, and we’re honored to collaborate with DraftKings as an industry leader.”
Recommended