Rush Street Gaming Terminates Affiliate Program
Rush Street Gaming has announced the termination of its affiliate program, effective September 1, 2024. The news, which came as a shock to many affiliates, was reported by Gambling911 and has left many in the affiliate marketing community reeling from the abrupt decision.
Impact on Affiliates
The decision to end the Rush Affiliate Program affects numerous affiliates who have been instrumental in driving customer acquisitions for the company. A U.S.-based affiliate expressed their frustration to Gambling911, stating, “We got them a bunch of customers. This is killing us.”
Rush Street Gaming operates in several states, including Illinois, Colorado, Arizona, Virginia, Ohio, Indiana, Louisiana, and Maryland.
The closure of the affiliate program in these states means affiliates must remove all BetRivers advertising, tracking URLs, and affiliate codes by August 31, 2024, at 11:59 PM ET.
Official Communication
In the letter sent to affiliates, Rush Street Gaming stated: “Effective September 1, 2024, we will be closing the Rush Affiliate Program in these states. Accordingly, this email shall serve as notice to you that your agreement to participate in the Rush Affiliate Program will be terminated as of 11:59 pm ET on August 31, 2024. Please ensure that any and all BetRivers advertising, tracking URLs, affiliate codes, or similar items to these jurisdictions are completely removed by this time.”
The communication also clarified that any commissions for qualifying players referred by affiliates earned up to the closing date of August 31, 2024, “will be the final commissions paid to you.”
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