DraftKings to Integrate Red Rake Gaming’s Casino Games in North America
DraftKings has announced a strategic partnership with Red Rake Gaming, an emerging casino games developer.
This partnership will see Red Rake Gaming’s casino games integrated into DraftKings’ platforms in key North American markets, including New Jersey, Pennsylvania, and Ontario.
Expansion into North American Markets
Red Rake Gaming, which secured a supplier license in Pennsylvania in 2023, is set to expand its presence in North America through this agreement.
Nick Barr, Managing Director of Red Rake Gaming, expressed excitement about the partnership: “We are thrilled to partner with DraftKings, a true leader in the US online gaming sector. DraftKings’ extensive reach and dedicated player base provide a fantastic platform for us to showcase our innovative games. We are confident that our diverse range of content will resonate well with DraftKings’ players and enhance their gaming experience.”
DraftKings’ Strategic Moves
DraftKings has been making significant strides to bolster its position in the US gambling industry. Earlier this year, the company acquired Jackpocket, a digital lottery app, for $750 million.
Jason Robins, CEO and Co-Founder of DraftKings, highlighted the benefits of this acquisition, stating: “We are well-prepared to quickly launch cross-sell programs, further improve customer acquisition efficiency, and continue to innovate and differentiate with our overall product portfolio for our customers. We look forward to continuing to deliver enhanced value to our customers and shareholders as we integrate Jackpocket into the DraftKings ecosystem.”
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