SIS Content Services Expands U.S. Presence with bet365 Partnership
SIS Content Services, a division of the Sports Information Services (SIS) Group, has further solidified its presence in the United States through its partnership with bet365. The collaboration has introduced the H2H Global Gaming League (H2HGGGL) eBasketball and eSoccer games to bettors in Ohio and Arizona.
Expansion and Product Launch
Following the successful launch of H2HGGL eBasketball in New Jersey in late 2022, bet365 has expanded its offerings to include Colorado, Kentucky, and now Ohio and Arizona.
In addition to eBasketball, the product range has been broadened with the introduction of eSoccer games, providing bettors with a comprehensive selection of industry-leading H2HGGL esports content.
The H2H Global Gaming League is specifically designed for the betting market, producing over 150,000 events annually. This short-form, events-based esports product features professional gamers competing in eBasketball and eSoccer from SIS’ UK studios. The offering includes:
Ultra-Low Latency Streaming: Live streaming with sub-second latency ensures a seamless viewing experience.
Integrity Referees: Visible ESIC-trained referees maintain the integrity of every game.
Live Commentary and Graphics: Engaging live caster commentary and on-screen graphics enhance the viewer experience.
Statements from Executives
Richard Ames, Chief Executive of SIS and President of SIS Content Services, commented on the expansion: “We are rapidly expanding the presence of our H2H Global Gaming League across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”
Michele Fischer, Vice President of SIS Content Services, added: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League has already shown to have positive appeal to the bet365 customer base.”
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