UFL Partners with Underdog Fantasy as Exclusive Fantasy Sports Partner

07.06.2024

The United Football League (UFL) has entered into a partnership with Underdog Fantasy, designating it as the league’s exclusive fantasy sports partner.

The collaboration comes just ahead of the UFL Championship, set to begin on June 16.

Leadership Statements

Jeremy Levine, founder and co-CEO of Underdog Fantasy, expressed his enthusiasm for the partnership, stating, “The UFL has injected vibrancy and high-octane energy into the Spring sports calendar. Underdog and the UFL share a similar DNA – leading with innovation and constantly testing new, fan-focused ideas, so it’s a very natural partnership.”

Russ Brandon, UFL President and CEO, echoed these sentiments, adding, “We are thrilled to name Underdog Fantasy as our exclusive sports fantasy partner. This collaboration is a fantastic match of two brands on an exciting trajectory that will grow together. We share a passion for innovation and delivering an exceptional experience to our fans and will bring that spirit together and look forward to bringing an exciting new dimension to the fantasy sports world.”

Partnership Goals

The partnership aims to leverage both organizations’ commitment to innovation and fan engagement.

By integrating Underdog Fantasy’s dynamic platform with the UFL’s energetic sports events, the collaboration promises to enhance the fantasy sports experience for fans, adding new layers of excitement and interaction.