Games Global Partners with UFC to Launch Exclusive UFC-Themed Slot Games

Launch Schedule

The first UFC-themed slot title is set to debut globally in July, following an exclusive soft launch in May. This initial release will kick off a series of unique games designed to capture the intensity and excitement of UFC events.

Both Games Global and UFC share a similar target audience, providing ample opportunities for mutual growth and engagement. With UFC’s extensive reach—boasting over 700 million fans worldwide and approximately 260 million social media followers—this partnership is poised to attract new players and fans.

UFC plans to leverage its global marketing ecosystem to promote and support the launch of these new games.

Statements from Key Figures

Andy Booth, Chief Product Officer at Games Global, expressed his enthusiasm about the partnership, stating, “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for UFC’s millions of fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, Senior Vice President of Licensing at UFC, highlighted the innovative aspect of the collaboration, saying, “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

UFC produces over 40 live events annually in prestigious venues and broadcasts to more than 975 million TV households in over 170 countries. This extensive reach will help promote the new slot games to a vast audience, enhancing both UFC’s and Games Global’s brand presence.