Scientific Games Expands Partnership with Kansas Lottery
Scientific Games has announced an expansion of its collaboration with the Kansas Lottery through the introduction of its instant game management program.
Comprehensive Services and Support
Under the Enhanced Partnership program, the Kansas Lottery will benefit from a range of services including portfolio management, game planning, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.
This program is already used by over 20 lotteries, including five of the top six performing instant game lotteries globally. In the fiscal year 2022-23, U.S. lotteries utilizing this program experienced a 33% increase in performance, measured by MAP weekly per capita sales.
In addition to the Enhanced Partnership, Scientific Games will deploy its SCiQ retail ecosystem at select Kansas Lottery retailers.
The SCiQ system enhances instant game inventory management and improves the retailer’s experience by providing real-time, store-level sales analytics and enhanced security.
Statements from Key Executives
Stephen Durrell, Executive Director of the Kansas Lottery, expressed enthusiasm about the expanded collaboration: “We are excited to advance our collaboration with Scientific Games through this expanded partnership. The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio.”
John Schulz, President Americas and Global Instant Products for Scientific Games, highlighted the strategic value of the partnership: “As a systems customer since 2018, the Kansas Lottery is adding the SGEP program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics. This takes vision and a willingness to create change in their instant game program and we commend the Lottery’s leadership team on their work to continually improve profits for the state of Kansas.”
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