Massachusetts Gaming Commission Explores New Advertising Restrictions
The Massachusetts Gaming Commission (MGC) is evaluating potential new regulations that would prohibit non-gaming-related promotions and bonuses within the state’s gambling industry.
The move was discussed in a recent commission meeting, with the intention of further refining advertising and promotional practices among gaming operators.
Context and Precedents
This consideration follows similar discussions in Ohio, where the Ohio Casino Control Commission (OCCC) has debated the limitations on promotions that blend online sports betting incentives with retail merchandise offers.
Notably, sports betting operator Fanatics previously launched promotions linking merchandise purchases to betting bonuses, prompting regulatory scrutiny.
Concerns and Considerations
MGC’s outside counsel, Mina Makarious, highlighted several concerns brought to the OCCC by operators, including the potential for unintended consequences and the necessity of maintaining a level playing field among competitors.
The Massachusetts commission expressed a desire for more detailed information and feedback from industry stakeholders before proceeding with formal rule-making.
Commissioner Eileen O’Brien emphasized the need for clarity in the language of any potential rules, as well as the importance of understanding the broader implications of such regulations. She advocated for a cautious approach that includes gathering extensive input from gaming operators and further educational efforts on the impacts of the proposed changes.
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