Bragg Gaming Group Expands Global Reach with Light & Wonder Deal
Bragg Gaming Group has entered a content distribution agreement with Light & Wonder, marking a strategic expansion of its gaming offerings across multiple regulated markets, including the United States, Canada, and Europe.
The partnership will integrate a broad range of games from Bragg’s portfolio, such as those from Atomic Slot Lab, Indigo Magic, Wild Streak Gaming, and Spin Games, into Light & Wonder’s online ecosystem.
Enhanced Game Offering
The deal broadens the availability of Bragg’s games and enriches Light & Wonder’s library with localized content from Bragg’s proprietary studios and its Powered by Bragg partners.
Matevž Mazij, CEO of Bragg Gaming Group, emphasized the mutual benefits of the partnership. “Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games. We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”
Commitment to Quality and Innovation
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, also expressed enthusiasm for the partnership. “We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network. This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and excited to further expand our portfolio of games partners,” he said.
Through this partnership, Bragg Gaming Group and Light & Wonder are teaming up to work together on extending their market reach and providing their gaming content to a broader audience.
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