Pollard Banknote Secures Primary Contract with Michigan Lottery for Instant Game Tickets

This announcement not only marks the continuation of a fruitful long-term collaboration but also underscores Pollard Banknote’s significant contribution to the Lottery’s success over the years. Under the new agreement, Pollard Banknote is set to supply around 90% of the Lottery’s instant tickets each contract year, with the initial term spanning five years and an option for up to five additional annual renewals.

A Continued Partnership

Since 1996, Pollard Banknote has been a key player in the Michigan Lottery’s operations, providing a vast array of instant games, retail solutions, and omnichannel products. The partnership has seen the Lottery become the fastest-growing U.S. lottery in terms of per capita instant ticket sales, boasting a remarkable 182% increase from FY 2013 to FY 2023—a period during which the average growth for U.S. lotteries stood at 66%.

Driving Innovation and Growth

Pollard Banknote’s collaboration with the Michigan Lottery has led to the development of an impressive portfolio of games. Notably, the launch of the Lottery’s first $50 game, $300,000,000 Diamond Riches, utilized Scratch FX® technology to enhance the game’s diamond theme, contributing to robust sales and player engagement. Furthermore, Pollard Banknote’s efforts in optimizing the $20 price point have resulted in a 385% growth in sales for this category, the fastest among U.S. lotteries from FY 2013 to FY 2023.

Enhancing Retail Presence

Pollard Banknote has also played a pivotal role in bolstering the Lottery’s retail initiatives. Through the use of innovative products from the Schafer Retail Solutions + (SRS+) portfolio, the Lottery has strengthened its retail footprint across Michigan, including the implementation of over 2,300 Lighted Ticket Menu Boards and All-in-Ones, among other solutions.

A Strong Local Presence

Pollard Banknote’s commitment to Michigan extends beyond its partnership with the Lottery. With a significant operational footprint in the state, including a full instant ticket manufacturing facility in Ypsilanti and nearly 350 local employees, the company actively contributes to job creation, tax revenue generation, and the support of local businesses, thereby fostering economic growth.

Our Comment on the Article

The renewed partnership between Pollard Banknote and the Michigan Lottery is more than just a business transaction; it is a testament to the enduring value of collaboration, innovation, and a shared commitment to community welfare. Pollard Banknote’s role in the Lottery’s impressive growth and its contributions to the Michigan economy exemplify how strategic partnerships can lead to mutual success and positive societal impact.

As the Michigan Lottery continues to support public education through its contributions to the School Aid Fund, this partnership stands as a beacon of how responsible gaming and community support can go hand in hand.