Super Bowl LVIII Betting Trends: A Surge in Same Game Parlays

SGPs, which allow bettors to combine multiple bets from the same game into one wager, accounted for an impressive 26% of the total betting handle, marking a significant increase from the previous year.

The Rise of Live SGPs

Kambi, a leading sports betting provider, has been at the forefront of innovating SGPs, especially with their first-to-market launch of in-game and cash-out options.

This year, the growth in live SGPs was particularly striking, with their share in the in-game handle more than tripling. The introduction of the ‘result of drive’ market, a pioneering move by Kambi, has become the most popular in-game market after traditional bets like moneyline, spread, and total points.

A Historic Event in Betting

This Super Bowl saw the Kansas City Chiefs clinching their third title in five years, a feat that not only cements their legacy but also marked the biggest single betting event on the Kambi network over the past 12 months. The total handle for the Super Bowl was over 150% higher than that for the 2023 UEFA Champions League final, underscoring the immense popularity of the NFL’s flagship event among bettors.

Despite Patrick Mahomes’ MVP-worthy performance, the most popular bets were not placed on him or his counterpart Brock Purdy. Instead, Christian McCaffrey of the 49ers took the top spot, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The Growing Importance of Player Props

Player props have become increasingly significant, rising to account for 26% of the total Super Bowl betting handle, up from 20% the previous year. This underscores the importance of offering a comprehensive range of betting options both before and during the event to cater to the diverse preferences of bettors.

Expert Insights

Hans Neskvern, Head of US Sports at Kambi, highlighted the continuous enhancements to their NFL product. “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024,” he noted.

For those interested in diving deeper into the world of SGPs, the KambiCast Spotlight’s inaugural episode offers valuable insights from industry experts, including Simon Noy, Jimmy Neilly from Eilers and Krejcik, and Scott Longley from Earnings+More.

Our Comment on the Article

The data and trends from Super Bowl LVIII offer a fascinating glimpse into the evolving landscape of sports betting, particularly the growing appeal of Same Game Parlays. Kambi’s innovations and the strategic emphasis on live betting and player props reflect a broader industry trend towards more dynamic and engaging betting experiences.

As we look ahead, the continued growth and evolution of SGPs and other betting formats will undoubtedly shape the future of sports betting, making it more immersive and personalized for bettors around the world.