Kansas Proposes Restrictions on Sports Betting Advertising

Introduced by Senators Cindy Holscher and Virgil Peck, Senate Bill 432 (SB 432) is a conscientious endeavor to shield the vulnerable and the young from the pervasive reach of sports wagering promotions online. Since launching its sports betting market in September 2022, Kansas has embraced this modern form of entertainment, but with a growing concern for responsible gambling.

Tackling Advertising Concerns

SB 432 is not just another regulation; it’s a protective measure with a clear mandate to start from January 1, 2025. The bill lays down stringent rules against targeting at-risk individuals and minors in betting advertisements, emphasizing the necessity of honesty and transparency in promotional content.

This includes a ban on “false, misleading, or deceptive advertisements” and the inclusion of a toll-free number for assistance with gambling-related issues.

Focused Regulation

Kansas maintains a legal betting age of 21 and above, applying a 10% tax on sports betting revenue. Notably, a portion of this revenue is allocated to the state’s Problem Gambling and Addiction Grant Fund, illustrating Kansas’s commitment to combating gambling addiction.

SB 432 further specifies that sports wagering ads are to be confined to platforms accessed by verified account holders, thereby limiting public exposure.

Our Comment on the Article

Kansas’s proactive stance with SB 432 represents a significant stride towards responsible gambling in the digital age. By delineating clear boundaries for sports betting advertising, the state not only safeguards its citizens but also sets a precedent for others to follow.

This balance between economic growth through sports betting and societal well-being is commendable, showcasing Kansas’s holistic approach to embracing new trends while prioritizing public health and safety.