Light & Wonder Amplifies Tech Innovation with Strategic Investment in Flows

This strategic move is set to bolster Light & Wonder’s technological capabilities and facilitate Flows’ expansion into new markets, promising an acceleration in global growth and innovation.

Harnessing Groundbreaking Technology for Enhanced Operational Efficiency

Light & Wonder’s collaboration with Flows has already yielded impressive results, notably the introduction of an operator-funded marketing jackpots feature, which has significantly enhanced the value proposition for partners.

This investment aims to further exploit Flows’ cutting-edge automation technology, paving the way for more efficient and rapid development processes and integration, thereby streamlining operations across various sectors.

Revolutionizing Software Development with Voice-Activated Tools

A standout innovation from Flows is its voice-activated tool, which represents a leap forward in software creation.

This tool allows for the construction of complex omnichannel jackpots through voice or text commands, integrating advanced AI and automation to redefine the boundaries of software development.

Building on a Solid Foundation for Future Success

The partnership between Light & Wonder and Flows is not new; however, this financial injection is expected to fast-track the development of essential features within Light & Wonder’s portfolio, particularly in the marketing jackpot domain.

Dylan Slaney, CEO of iGaming at Light & Wonder, expressed enthusiasm for the investment. “Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform.

“Flows’ platform is an essential resource for businesses across all sectors of the iGaming industry and beyond and we are delighted to offer the company our support and backing.”

James King, CEO of Flows, emphasized the importance of Light & Wonder’s support in accelerating Flows’ journey towards becoming a global leader in codeless automation solutions. “With the backing of Light & Wonder, we can expedite our path to becoming a worldwide leader in codeless automation solutions. Their support will act as a catalyst, supercharging our growth and innovation across the board and accelerating our mission of making technology accessible and transformative for businesses everywhere.

“I’m incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers. Kudos to our team who have worked so hard over the last two and a half years to build Flows up to the business it is today.”

Our Comment on the Article

Light & Wonder’s strategic investment in Flows marks a significant milestone in the evolution of the iGaming and broader technology industries. By combining Light & Wonder’s industry prowess with Flows’ innovative no-code platform, this partnership is poised to set new standards in operational efficiency and software development.

The initiative not only underscores Light & Wonder’s commitment to technological advancement but also highlights the growing importance of automation and AI in shaping the future of digital solutions. As Flows embarks on this accelerated growth trajectory, the iGaming landscape is set to witness a new era of innovation and user engagement, driven by accessible and transformative technology.